Believe it or not, retail display solutions can increase the sales of your products considerably. As a matter of fact, majority of the consumers in the market are making their decision on point of purchase, which is backed by research. Roughly 60 percent of the overall purchase to the business is because of retail displays, making it the most important promotional element in various stores.
These days, shoppers are overwhelmed with various advertisements as well as product info. To convert high margin sales, it is integral for any retailers to find effective solutions that can make their brand more noticeable. Knowing how you will be able to compete for consumer’s interest and attention in the retail market is more important than ever before. The truth is, retail displays are basically fixtures that are holding the inventory or present feature products. These display racks are great if you like to attract more attention in a competitive manner.
As a matter of fact, there are numerous benefits for using these displays for your business so long as they’re properly deployed and designed.
Number 1. Boost your profits – some of the best retail displays can help in boosting the perceived product value and draw prospective customers at the same time. Several testing has revealed that in various categories of shoppers, they are willing to pay around 50 percent more for products that are displayed on well designed retail fixture.
Number 2. Attention to detail – having an eye-catching and interesting display can boost sales by getting the attention of prospective customers and entice them to engage physically with the store products. You will not be able to convert sales in case that your merchandises are not competitive to get attention.
Number 3. Location – by positioning strategically the retail displays in your business, you can guide them through your shop in high margin product areas. Not only that, you must present your products at appropriate place in your shop, branded display can ensure that your real estate is secured.
Number 4. Elevate your branding – with customized displays that look elegant and stylish, it is capable of emphasizing on the main features of the product and be able to effectively market brand name. With the effective use of informative signs and banners, it gives you the opportunity of grabbing the attention of shoppers and also, lets you convey company or product’s message to consumers.
Number 5. Promote new services and products – with an innovative display fixture, it gives you a platform to launch brand new services and products to your prospective market.
Increase your business sales and boost conversion rate by learning how to make use of retail displays effectively.